CRM
A CRM that understands electrical work.
Most CRMs track contacts. Arcvena tracks leads, customers, and properties — and connects all three to every estimate, job, permit, and invoice.
Generic CRMs weren't built for electricians.
A Salesforce or HubSpot contact record has no concept of a property's electrical system, a panel that was upgraded, or a permit that's pending. When you convert a lead in those tools, you start a new record in a completely different system.
In Arcvena, converting a lead creates a customer record, links it to the property, and starts the Property Passport. The CRM is the beginning of the job record — not a separate silo.
The lead pipeline
Six stages from first contact to converted job — built around how electrical sales actually work.
What the CRM covers
Lead pipeline
Track every inquiry from first call through conversion. Source tracking tells you where your best leads come from.
Customer profiles
Complete contact history, all properties, every job, every invoice — organized at the customer level.
Property linking
Customers link to properties. When you create a job, the Property Passport is already there.
Customer notes
Internal notes that follow the customer record forever — preferences, access instructions, relationship context.
Conversion tracking
See what percentage of leads become estimates, and what percentage of estimates become jobs.
See the CRM built for electricians.
We'll show you how leads flow from first call to completed job — all in one platform.